Posts Tagged “marketing”
My inaugural Major League Soccer experience with the San Jose Earthquakes was a wet one. Pouring rain so hard, in fact, that we left at halftime. Photo credit: Ben. But the silver lining was we got these free t-shirts. At first I didn’t think it was too cool that it said Amway in huge font [...]
SmartWater is a brand of bottled water produced by the Glaceau company — the same company that makes those colorful VitaminWaters. I was surprised to learn Glaceau is a subsidiary of Coca-Cola. But what makes SmartWater so special? Is it really any different from regular water? Here’s what we know: SmartWater is “vapor distilled” water. [...]
Mark your calendars and save the date: Jesus is starting his comeback tour in just a couple months. You may have seen billboards like these along the highway and wondered what it was all about. Let’s see. The end of the world is coming and two groups, Family Radio and WeCanKnow.com are both spending big [...]
Author Drew Eric Whitman was a keynote speaker at January’s Affiliate Summit West in Las Vegas (which I did not attend), so I thought it would be worthwhile to check out his book, Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone. If the conference [...]
Love it. I got an invitation to the Jubilee Tri Valley Church in the mail this week. Well technically it was addressed to “Resident” but I suppose I qualify. It’s always great to see marketing materials from unexpected sources. This one was really well done; quality card stock, glossy finish, trendy graphics. But the best [...]
I had a hypothesis that text messaging is a huge cash cow for mobile phone carriers; a high-value product with virtually no variable expense. So I did some homework and found out I was right, and it was even worse than I imagined. Text Message Pricing On Verizon, text message pricing is as follows: $0.20 [...]
