Marketing

May 24th, 2011

Seth Godin’s Small is the New Big (and 183 other riffs, rants, and remarkable business ideas) kind of jumped into my cart at the library a couple weeks ago.  I was going to get 33 Questions About American History You’re Not Supposed to Ask, but the more I read the book jacket the more it [...]

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These are the must-read books for aspiring young entrepreneurs and the “Retired at 25″ set. Some are classics, some you’ve probably already read, and some I hope are new to you. Each is inspirational in its own way. 1. Rich Dad Poor Dad I have a special place in my heart for Robert Kiyosaki’s Rich [...]

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May 10th, 2011

I’m about a third of the way through Priceless: The Myth of Fair Value (and How to Take Advantage of It), and I think I’m going to call it quits.  I was expecting something more like Freakonomics or something more Gladwell-esque, but definitely didn’t find it here.  Author William Poundstone is a serious academic and [...]

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May 2nd, 2011

As a business nerd and as the primary grocery shopper for our household, I have some marketing suggestions for Safeway.  If I were in charge, here are three tactics I would implement today: 1.  Safeway Savers Club Card Wall of Fame I think I dominate the Safeway club card specials.  I probably lead the league [...]

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April 27th, 2011

It took a while, but I finally finished Michael Pollan’s In Defense of Food: An Eater’s Manifesto.  You may recognize the cover with its lettuce and the book’s key advice: “Eat food.  Not too much.  Mostly plants.”  It was a very interesting read, thanks Chris for the recommendation. Pollan believes our “Western Diet” is the [...]

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April 1st, 2011

Have you received a letter from Domain Registry of America?  I receive several letters from them a year, saying that my domain names are expiring and that I need to renew them. Domain Registry of America is an ICANN-accredited domain registrar based in Buffalo NY.  The company itself is a legitimate operation, as far as [...]

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