Marketing

September 27th, 2011

When I saw this ad for Redline Power Rush!, promising a 7 -hour energy boost, I could only imagine the inevitable battle of product oneupmanship we can look forward to. Crappy single-blade “why even bother shaving” razors –> Gillette Sensor Excel –> Mach 3 Turbo –> Schick Quattro –> Fusion ProGlide –> however many blades [...]

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I discovered Seatchute in the latest issue of Inc. Magazine, in a piece about preparing your company for disaster.  Seatchute is a product with a very specific disaster in mind. The company manufacturers an executive office with a built-in parachute.  It is FAA-TSO certified for jumps over 500 feet. UPDATE: Seatchute was originally built for [...]

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July 21st, 2011

I think skydiving is a good example of an activity you might not want to go bargain hunting for. Thanks Groupon. -Nick

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Last weekend in St. Louis, I found an interesting door hanger in our room. The Westin is encouraging guests to “make a green choice” by declining housekeeping service.  In return for not having to clean and replace your sheets and towels, they offer a $5 food and beverage voucher or 500 Starwood Preferred Guest Starpoints. [...]

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June 6th, 2011

A couple weeks ago I came across David Siteman Garland’s Rise to the Top video blog, where he interviews successful entrepreneurs and other personalities.  I noticed he had a book out on marketing so I thought I’d check it out.  Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business is a starter [...]

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May 26th, 2011

I received a letter this week from the Internet Corporation Listing Service, or ICLS.net.  The letter is a solicitation for “Annual Website Search Engine Listing,” and it asks for $65 to be mailed to 303 Park Avenue S #1073 in New York. Please don’t sent any money to these people. For $65, your ICLS subscription [...]

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