Over the past year, Target has been replacing their store brand products with redesigned and re-branded “Up & Up” products. The previous store brand products very clearly took their design and color schemes from the brand leader they were imitating. For example, their old bottle of ibuprofen closely resembled a bottle of Advil. This is [...]
1. Google. Does Google even need to advertise? I believe this is the first time I’ve seen a Google ad on TV. Very clean and simple, yet tells a great story.
2. eTrade. I love these talking babies.
3. Bridgestone. A Hangover-inspired whale rescue mission, made possible by great tires.
4. Hyundai. The future is full of uncertainty, [...]
Backcountry.com is a great company because their employees are really passionate about all things outdoors. But apparently their advertising team is passionate about something else too, as evidenced by this email ad I received last week.
So creative… great copywriting guys.
We live in a superlative culture. If a thing isn’t super, ultra, extra, power, etc, it’s not much of anything anymore. Here’s an example:
Phones –> cell phones –> smartphones –> Google’s new Nexus One “superphone”
If you have an important business meeting you can put on your power suit.
Politicians cinch up their power ties before a [...]
Yahoo has been losing market share to Google for years, and now is determined to fight back. In a bold move that surprisingly has garnered zero press and somehow went unnoticed by the few remaining Yahoo searchers, Yahoo has increased the maximum length of description text for search advertisers from 70 characters to 71 characters.
That [...]
Hope your holiday is stress-free and filled with family, friends, and love.
Impressive how this Green Chri$tma$ song was recorded over 50 years ago, but still rings true today.
“What’s the percentage in that?”
It’s Cyber Monday, the unofficial holiday of online retail. The term Cyber Monday was first used in 2005, after e-tailers reported a big spike in website traffic the Monday after Thanksgiving 2004. The reasoning was that shoppers would browse the brick-and-mortar stores over the weekend, and then use the high-speed connection at their offices when [...]
I thought this was a good ad for the Chevy Malibu. It’s simple, confident, and takes a friendly jab at the competition.
Still, I think GM has a long way to go toward restoring customer confidence. Maybe they’ll give you a discount on this car since you helped pay to build it.
This is a pretty well done video thanking our veterans for their service to our country. Oh, and spoiler alert — it’s a Ford ad. Not sure it ever made it on the air since it’s really long, but they’ve got a story to tell that wouldn’t fit in a 30-second or 60-second spot.
Thanks mom [...]
I appreciate the effort, and everyone loves a loyalty program but I have a hard time believing something is “free” when you have to buy 8 other things first. The real cost = the 8 other things.
Still, better than nothing. I’m just saying don’t put the part about “no free lunch” on the punch card [...]
