Marketing
Great game yesterday. The ads weren’t particularly awesome but here are a few I liked. I thought Career Builder’s “46 banana daquiris” was funny. Because monkeys like bananas. I thought Chevy’s “Apocalypse-proof” trucks were a creative twist and appropriate for 2012, even taking a dark but good-natured shot at Ford. Bud Light Here We Go. [...]
Continue reading about Best and Worst Super Bowl Commercials of 2012
When you google yourself, what do you find? What does your electronic footprint look like? Do you have a personality online? It’s been said if a business doesn’t show up in Google, it doesn’t exist. Is the same true for people? When deciding whether or not to do business with a new contact, I pay [...]
Is RedStar Worldwear a Scam? On a recent Southwest flight, I found a free $500 gift card for a company called RedStar Worldwear in my in-flight magazine. Obviously too good to be true (right?), but certainly worth looking into. What’s the catch? I wondered. RedStar Worldwear If you visit their website, you’ll see they sell [...]
Continue reading about RedStar Worldwear: Scam or Creative Marketing?
Each year, residents of our neighborhood are required to submit a certified backflow prevention device test to the city water department. This apparently ensures safe drinking water for each building. The city sends out a list of companies that are licensed to perform the test, and there are usually one or two that advertise locally [...]
These days a lot of big websites have big advertisements that either pop up or take up most of the “above-the-fold” real estate when you first load the site. Annoying, but I understand. What I don’t understand is that 99% of the time, there is an option in the corner to “skip this ad.” Ads [...]
Social media has given customers their voice back, Gary Vaynerchuk explains in The Thank You Economy. If you read his last book, Crush It!, you might recall his perfectly succinct chapter on the “best marketing strategy ever”: Care. That was it, a one-word chapter. The Thank You Economy is basically the sequel to that chapter [...]
