Southwest Airlines is doing market research on potential new names for their frequent flier program, currently called Rapid Rewards. Among the proposed new names:
A-List
Wingspan
Premium
Gold
Multiflyer
Onyx
Why? Is their program really in need of a rebranding campaign right now? I think Rapid Rewards is a pretty good name for a loyalty program. As a flyer, it leads me [...]
For $599, JetBlue recently offered unlimited flights for 30 days, with not a lot of fine print. (Basically you couldn’t just show up at the airport — flights would have to be booked 3 days in advance.)
Are “season-passes” the next big thing in air travel? Ski areas, theme parks, and museums have already figured this [...]
Airplanes are a great place for marketers, because they provide a pretty captive audience. When I’m bored on a flight, I’ll read anything. Sometimes even the safety information card. Sometimes even the SkyMall magazine.
Either way, I thought this napkin ad was pretty clever:
Or maybe I thought it was cool because “ability to fly” was always [...]
If you’re like me, you’ve been asking that question ever since Michael J. Fox first took to the skies in his Delorean almost 25 years ago. “Where we’re going, we don’t need roads!”
Well, we might be one step closer to making that dream a reality, thanks to a company called Terrafugia. Their team of MIT [...]
