This year, British Airways awarded 100 Business Opportunity Grants to small and medium sized businesses. The grants included free business class airfare to London and connecting cities, and $1000 to spend on a hotel stay.
Those Brits are pretty smart.
The grants were awarded to companies looking to meet face-to-face with clients and partners overseas. The airline [...]
These streets will make you feel brand new.
I spent the last few days in New York for the Affiliate Summit conference. The speakers were great and I brought home some good ideas to move the biz forward with.
This was my third trip to the Big Apple in 13 months, and even though I’m a product [...]
The Background
Bryn recently returned from a business trip to the UK. Originally the trip was scheduled for early May, and I planned to tag along and play tourist. After I bought my ticket, the date for her trip was pushed back a month. So I call United and the fun begins.
I ask if I can [...]
Exhibit A – North Carolina “First in Flight” License Plate:
Exhibit B – Ohio “Birthplace of Aviation” License Plate:
North Carolina and Ohio seem to be making conflicting claims on their license plates. What is the basis for their claims and which state is right?
North Carolina
North Carolina claims to be “first in flight,” and they are correct. [...]
Southwest Airlines is doing market research on potential new names for their frequent flier program, currently called Rapid Rewards. Among the proposed new names:
A-List
Wingspan
Premium
Gold
Multiflyer
Onyx
Why? Is their program really in need of a rebranding campaign right now? I think Rapid Rewards is a pretty good name for a loyalty program. As a flyer, it leads me [...]
For $599, JetBlue recently offered unlimited flights for 30 days, with not a lot of fine print. (Basically you couldn’t just show up at the airport — flights would have to be booked 3 days in advance.)
Are “season-passes” the next big thing in air travel? Ski areas, theme parks, and museums have already figured this [...]
Airplanes are a great place for marketers, because they provide a pretty captive audience. When I’m bored on a flight, I’ll read anything. Sometimes even the safety information card. Sometimes even the SkyMall magazine.
Either way, I thought this napkin ad was pretty clever:
Or maybe I thought it was cool because “ability to fly” was always [...]
If you’re like me, you’ve been asking that question ever since Michael J. Fox first took to the skies in his Delorean almost 25 years ago. “Where we’re going, we don’t need roads!”
Well, we might be one step closer to making that dream a reality, thanks to a company called Terrafugia. Their team of MIT [...]
