Nick's Blog

Nor-Cal Life and Adventures in Entrepreneurship

Entries for the ‘Entrepreneurship’ Category

Four Questions to Maximize Your Effectiveness

I saw these posted on an online marketing blog and thought they were great and applicable to everyone:
1. What should I stop doing?

2. What should I start doing?

3. What should I keep doing?

4. What could I do with less effort?

Check Out My Serious Face

This week I was interviewed and photographed by the San Francisco Chronicle for an article on California’s proposed “Amazon tax.”  Obviously I don’t get a lot of press so I thought it was pretty cool.  Hopefully Gov. Schwarzenegger will veto this bill again if it passes.  The full article is available here.

The photographer, realizing this [...]

SMS Inspiration

It was the summer of 2005.  I can’t remember the exact text message my friend sent me, but it was something along the lines of:
“Up $5k for the month.”
What?!  I knew immediately what he was talking about: affiliate marketing.  Here I was having just moved all the way across the country to start work at [...]

Capital One Customized Credit Card

I’m kind of pumped about my new business credit card Capital One is sending me.  I uploaded the Shoes ‘R Us logo — which will probably be unreadable on the actual card depending on the resolution — and picked this out of control orange background.

Awesome.  And even more awesome, it’s free.  I think it’s pretty [...]

Knocking Down Walls

I think this is a cute story, and appropriate this week after Ford’s $1 billion Q3 profit.  Nice job guys!
Over 100 years ago, Henry Ford was tinkering in the shed out behind his house.  He was building his first car.  But when he finished, he realized he’d made one critical mistake: it was too big [...]

Google Strikes Again

Thankfully I was unaffected this time, but Google is again showing just how loosely they interpret their own “don’t be evil” mantra.
A Timeline
April 2007 – Google acquires DoubleClick, and all it’s subsidiary businesses including Performics, the affiliate marketing network.  Conflict of interest, anyone?
June 2008 – Google rebrands Performics as the Google Affiliate Network (GAN).
October 2009 [...]

The Great Google Smackdown

What Every Google User, Advertiser, and Shareholder Needs to Know

Last summer was kind of stressful.  After careful consideration, and 2 years of Internet-business income history, I decided to quit my job (salary, benefits, company car, all gone).  The very next day, Google decided my site was “poor quality” and “irrelevant” — and would no longer [...]

Digital Real Estate: Domain Names

Location, location, location.
On the Internet, a good domain name is the online equivalent of that corner lot in the neighborhood with good schools.  The problem is, all the good names are taken and only “fixer-uppers” are left.  That’s why you have companies called Flickr, Rowdii, Weebly, and Sedo — which auctions off domain names [...]

Automation Domination

I had a small victory this week in my ongoing effort to automate and simplify day-to-day tasks.  Because shoe inventory is always changing, one of my biggest challenges is keeping all the product links up-to-date.
Up until about 15 months ago, I was doing all this manually, individually checking each link.  It was a very slow, [...]

On Entrepreneurship

“Running a start-up is like being punched in the face repeatedly.  But working for a large corporation is like being waterboarded.” –Paul Graham, founder of Y Combinator
This quote was from a recent issue of Inc. magazine, but I don’t really like it that much.  It takes a pretty negative outlook on both start-ups and “normal” [...]