Archive For The “Books” Category
Seth Godin’s Small is the New Big (and 183 other riffs, rants, and remarkable business ideas) kind of jumped into my cart at the library a couple weeks ago. I was going to get 33 Questions About American History You’re Not Supposed to Ask, but the more I read the book jacket the more it [...]
These are the must-read books for aspiring young entrepreneurs and the “Retired at 25″ set. Some are classics, some you’ve probably already read, and some I hope are new to you. Each is inspirational in its own way. 1. Rich Dad Poor Dad I have a special place in my heart for Robert Kiyosaki’s Rich [...]
I’m about a third of the way through Priceless: The Myth of Fair Value (and How to Take Advantage of It), and I think I’m going to call it quits. I was expecting something more like Freakonomics or something more Gladwell-esque, but definitely didn’t find it here. Author William Poundstone is a serious academic and [...]
It took a while, but I finally finished Michael Pollan’s In Defense of Food: An Eater’s Manifesto. You may recognize the cover with its lettuce and the book’s key advice: “Eat food. Not too much. Mostly plants.” It was a very interesting read, thanks Chris for the recommendation. Pollan believes our “Western Diet” is the [...]
I don’t remember who recommended Be Unreasonable: The Unconventional Way to Extraordinary Business Results, and that’s probably a good thing. I couldn’t get into it. Author Paul Lemberg’s basic idea is that change is the only constant, and complacency in business will get you left behind in a hurry. All of which seems perfectly reasonable. [...]
Author Drew Eric Whitman was a keynote speaker at January’s Affiliate Summit West in Las Vegas (which I did not attend), so I thought it would be worthwhile to check out his book, Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone. If the conference [...]
