Social media has given customers their voice back, Gary Vaynerchuk explains in The Thank You Economy. If you read his last book, Crush It!, you might recall his perfectly succinct chapter on the “best marketing strategy ever”: Care. That was it, a one-word chapter. The Thank You Economy is basically the sequel to that chapter [...]
I got a free copy of Marc Ostrofsky’s book Get Rich Click: The Ultimate Guide to Making Money on the Internet at Affiliate Summit in New York. It was pretty much worth the price. Ostrofsky is probably best known for selling the domain Business.com for $7.5 million (which landed him in the Guinness Book of [...]
I meant to place a hold on Bill Bryson’s A Short History of Nearly Everything. Shown here: Turns out I placed a hold on the same author’s A Really Short History of Nearly Everything. The “really” is very subtle; I didn’t catch it either. Initially I was kind of bummed, but then I realized I [...]
I was looking forward to Never Get a Real Job: How to Dump Your Boss, Build a Business, and Not Go Broke, but it was kind of meh for me. First time author Scott Gerber goes out of his way NOT to sugarcoat the difficulties of entrepreneurship, but it makes for an strange angle when [...]
I was cruising the 658 the other day, as I sometimes do, when I came across The Seven-Day Weekend: Changing the Way Work Works. Yes, that was a Dewey Decimal system reference for the non-library nerds out there. Anyway, with that kind of title, I figured it was worth a shot. It wasn’t. I made [...]
Rework, by 37signals co-founders Jason Fried and David Heinemeier Hansson, is a series of short essays on business minimalism and how to run a lean, effective, and profitable company. Rework was a really interesting read, even though it could probably be summarized in 3 words: “Less is more.” Since the chapters are only a page [...]
