A good time was had by all at the Toby Keith show last weekend.
A little trivia to share.
His summer tour this year is called the American Ride tour, after his recent single, and appropriately sponsored by Ford Trucks. Before the show he appeared in an extended Super Duty commercial highlighting the truck’s capabilities, comfort, and technology — including the hand’s free Sync system.
The best part of this pic is the real-live cowboy singing karaoke in the background.
Ford and Mr. Keith have a long relationship. In fact, he said they have launched 7 new F-Series together. He appeared in the training DVD we presented to dealers over and over again, and we got to see him live in Dearborn once too. I believe the sponsorship began shortly after his 1994 single about a “Big Ol’ Truck:”
Nice mullet.
A Ford Service Manager at a tiny dealership in rural Georgia told me a story about how he and his buddies somehow acquired the truck featured in the music video and it was awesome because they “got so many girls.” Not sure what distinguished the truck from any other big red Ford truck, but who am I question it’s authenticity.
The store was so small he was also the lead technician, shop foreman, and service advisor. When giving instructions on how to get to the store, he said, “We’re off 75, ’bout halfway between Cordele and Tifton.” Thanks for that. When the thriving metropoli of Cordele and Tifton are your landmarks, you know you’re out in the boonies.
The Service Manager (Chris maybe? I forgot his name), was a super nice guy. He’d offer profound nuggets of wisdom on fixing cars, throwing in the towel by saying if he knew what else to do he’d “have done done it.” That’s deep. He also said he was in a band called Five Dollar Shake, which apparently is a reference to a line from Pulp Fiction. His town of Ashburn GA made national news in 2007 for holding their first-ever integrated prom. Yes, 2007.
So long story short, those are the random associations that come into my head when I think Toby Keith.
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