I saw two examples of great ad placement on my recent NY trip.
The first was an ad for prostate medication posted in front of the urinals at Citi Field. Great targeting.
The second example, and I’ve seen these in Seattle too, was the Zappos ad in the bottom of the security bins at the airport. Perfect placement, as people are removing their shoes and putting them in the bin. The line is always slow so they have plenty of time to read the short ad. Love it.
I think the Zappos ad also breaks through the clutter because it’s unexpected. Security bin advertising is really new, and new stuff gets attention. It also works because the customer service experience they’re known for is the exact opposite of that of the airlines and TSA.
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Tags: marketing
