Check Under the Cap To See If You Won
Remember the good old days when you could open your plastic Sprite bottle and see immediately if you’d one a free one? Instant gratification.
These days Sprite and the other beverage companies have gotten smarter. Now they’ll only show you a cryptic code under the cap and you have to go to their website to enter the code and see if you won. But before they’ll let you enter the code, you’ll be required to submit your name, demographic, and contact info.
It sucks for customers because it’s another hoop to jump through, but great for the soda companies because they can collect all this data for marketing and analysis, where before they were getting nothing. My guess is the companies are giving away far fewer free bottles, since only a small percentage of customers will take the time to go online and check their code, and collecting info for remarketing. Definitely a win-win for them and a lose-lose for soda drinkers.
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