I recently spotted this car at our local Costco.
“Whoa!” I said, “Four Jesus fish on one car. I’ve never seen that before.”
“One for everyone in the family?” Bryn postulated.
“If Jesus is all-powerful, shouldn’t one be enough to protect the whole car?”
Let’s discuss.
First, a history lesson for those who, like me, have only a loose understanding of the fish symbolism. The Jesus fish is officially known as an Ichthys, or ΙΧΘΥΣ, the Greek word for “fish.” The word is also an acrostic:
- I – iota – Iēsous – Greek for “Jesus”
- X – chi – Christos – Greek for “anointed”
- Θ – theta – Theos – Greek for “God”
- Y – upsilon – yios – Greek for “son”
- Σ – sigma – sōtēr – Greek for “savior”
Beyond that, there are plenty of fish stories in the Bible so it seemed like a good fit. The modern Jesus fish traces its origins to a remarkable guerrilla marketing effort from some Australian college students during the Vietnam War. Today, the Jesus fish is a pervasive symbol of Christianity and a popular car-decoration, letting the world know the driver is Christian.
But typically one fish is enough to cover the whole car. Our friends at Costco weren’t taking any chances though; they want everyone to know that the driver’s spouse and 2 kids are also Christian. Since Jesus, being all-knowing, presumably already knows the family believes, the fish only serve the purpose of alerting other drivers. On the road and in life, is it important and/or necessary to advertise your beliefs? Or is it an insecurity?
Or do the parents believe the 4 Jesus fish will serve as a supernatural forcefield and protect the car and family on the road? I think the makers and sellers of Jesus fish should propagate this belief to sell more fish. It’s a small investment in safety, and better safe than sorry right? And it appears to be a 5 or possibly 7-passenger car. What about the non-family-members who might be riding along? They could probably benefit from some Jesus protection too.
I think all this adds up to a huge business opportunity for the Jesus fish companies. I mean why sell just one? It’s the easiest upsell ever: Don’t you want everyone else in the car to go to heaven too? They could literally triple or quadruple their business overnight if they could convince customers to abide by the 1-Jesus fish per passenger rule instead of the prevalent 1-Jesus fish per car rule.
Personally, I’m a fan of the Flying Spaghetti Monster car emblem.
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Jesus doesn’t love you anymore ;)
http://www.google.com/insights.....oves%20you