I volunteered to serve as a judge for an Alpha Kappa Psi business case competition, so this past weekend Bryn and I traveled to Reno for the fraternity’s western regional conference.
Having no experience in judging these sorts of things, it was a pretty cool experience. I was impressed with the analysis and insight offered by the competing teams, as well as their presentation skills. The case study was on Italian sausage, and I can safely say I learned more about marketing sausage than I ever thought I’d know.
It was also cool to connect with other alumni from the Bay Area and beyond.
I think I’ll have to present a case competition to some local chapter and see what suggestions they have on how to sell more shoes!
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Tags: business
