Archive For March, 2010

Overly-Cautious Geo Metro Owner

By | March 15, 2010

geo metro 2

You don’t see many cars with The Club anymore, now that more high-tech anti-theft devices and alarms are so prevalent.  But this guy parked in our neighborhood isn’t taking any chances with his circa 1991 Geo Metro: I understand this fine piece of machinery just screams “steal me!” to would-be car thieves, but keep in [...]

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Book Review: Hare Brain, Tortoise Mind

By | March 12, 2010

hare brain tortoise mind

As a chronic over-analyzer of things, I was intrigued by the subtitle of the book Hare Brain, Tortoise Mind: How Intelligence Increases When You Think Less.  I sure wouldn’t mind thinking less, I thought.  Maybe this book can help me out, I thought. Unfortunately, the very act of reading the book required way too much [...]

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Best Redesign Ever: Chrysler PT Cruiser

By | March 11, 2010

pt cruiser

When Chrysler launched the PT Cruiser as a year 2000 model, they might not have seen the huge success story the car would turn into.  They built it off the platform for the underwhelming Dodge Neon, and that’s why I’m calling it a redesign. In January 2001, the PT Cruiser won Car & Driver’s Car [...]

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Target Brand is now “Up & Up”

By | March 10, 2010

target brand

Over the past year, Target has been replacing their store brand products with redesigned and re-branded “Up & Up” products.  The previous store brand products very clearly took their design and color schemes from the brand leader they were imitating.  For example, their old bottle of ibuprofen closely resembled a bottle of Advil.  This is [...]

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Government Wastes Millions on Pre-Census Mailer

By | March 9, 2010

Yesterday I received a letter from the United States Department of Commerce: “About one week from now, you will receive a 2010 Census form in the mail.” Are you kidding?  I mean, thanks for the heads up, but why not just send the form? Assuming every one of America’s 114 million households received this letter, [...]

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Hurt Locker

By | March 8, 2010

Husky fans, back me up on this.  Every time you see a headline about the movie Hurt Locker — and there have been a lot lately — your brain only processes those keywords and assumes QB Jake Locker has been injured somehow. Haven’t seen the movie, but already don’t like it for that reason.

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