1. Google.  Does Google even need to advertise?  I believe this is the first time I’ve seen a Google ad on TV.  Very clean and simple, yet tells a great story.

2. eTrade.  I love these talking babies.

3. Bridgestone. A Hangover-inspired whale rescue mission, made possible by great tires.

4. Hyundai.  The future is full of uncertainty, but your Hyundai warranty will still be there.  Well played.

But there were a ton really bad Super Bowl ads too.  And I won’t even include the creepy Denny’s chickens.

1. Monster.com’s beaver violinist.

2. Bud Light’s book club.

3. Dove soap for men.

4. Dodge Charger.

5. Emerald Nuts / Pop Secret’s human SeaWorld.

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2 Comments on Best and Worst Super Bowl Commercials – 2010

  1. I just don’t know why people thought the Snickers commercial was all that good. It supposedly was the fan favorite but for me, it was just not that creative or funny.

  2. [...] data at their fingertips.  Mass market ads can reach more people on any given day than the Super Bowl can only once a year, and tiny niche companies can drill down to the most precise [...]

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