This is possibly the greatest example of an author who doesn’t believe his own hypothesis. Free is a book about how creative businesses can still make money even after they give away their main product for free.  To that I say, practice what you preach.  Giving the book away free really would be a radical approach to prove your point — and get a ton of publicity.

Free The Future of a Radical Price

Upon further research, it looks like this book was priced at $0.00 when it first came out, so apparently some folks did get it for free!

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