By Definition, an Accord is a Compromise
Nov.20, 2009 in
Advertising
I thought this was a good ad for the Chevy Malibu. It’s simple, confident, and takes a friendly jab at the competition.
Still, I think GM has a long way to go toward restoring customer confidence. Maybe they’ll give you a discount on this car since you helped pay to build it.
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April 1st, 2010 at 1:51 pm
accord |əˈkôrd|
verb
1 [ trans. ] give or grant someone (power, status, or recognition) : the powers accorded to the head of state | [with two objs. ] the young man had accorded her little notice.
2 [ intrans. ] ( accord with) (of a concept or fact) be harmonious or consistent with.
(Oxford Definition)
Clearly Chevy is not using even the correct use of the word, or the definition, in any context applicable. I realize that it’s a ad towards another company, however, I was very upset when I first read this. How many people will go on from seeing this ad believing that the definition of “accord” is summarized by “a compromise”. Capital above ethos.
April 13th, 2010 at 11:17 am
That’s “accord” as a verb. Accord as a noun:
http://www.merriam-webster.com/dictionary/accord
Main Entry: 2accord
Function: noun
Etymology: Middle English, from Anglo-French acord, from acorder
Date: 14th century
1 a : agreement, conformity b : a formal reaching of agreement : compact, treaty
2 : balanced interrelationship : harmony
3 obsolete : assent
4 : voluntary or spontaneous impulse to act