I thought this was a good ad for the Chevy Malibu. It’s simple, confident, and takes a friendly jab at the competition.
Still, I think GM has a long way to go toward restoring customer confidence. Maybe they’ll give you a discount on this car since you helped pay to build it.
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accord |əˈkôrd|
verb
1 [ trans. ] give or grant someone (power, status, or recognition) : the powers accorded to the head of state | [with two objs. ] the young man had accorded her little notice.
2 [ intrans. ] ( accord with) (of a concept or fact) be harmonious or consistent with.
(Oxford Definition)
Clearly Chevy is not using even the correct use of the word, or the definition, in any context applicable. I realize that it’s a ad towards another company, however, I was very upset when I first read this. How many people will go on from seeing this ad believing that the definition of “accord” is summarized by “a compromise”. Capital above ethos.
That’s “accord” as a verb. Accord as a noun:
http://www.merriam-webster.com/dictionary/accord
Main Entry: 2accord
Function: noun
Etymology: Middle English, from Anglo-French acord, from acorder
Date: 14th century
1 a : agreement, conformity b : a formal reaching of agreement : compact, treaty
2 : balanced interrelationship : harmony
3 obsolete : assent
4 : voluntary or spontaneous impulse to act