Napkin Ads
Airplanes are a great place for marketers, because they provide a pretty captive audience. When I’m bored on a flight, I’ll read anything. Sometimes even the safety information card. Sometimes even the SkyMall magazine.
Either way, I thought this napkin ad was pretty clever:
Or maybe I thought it was cool because “ability to fly” was always what I would pick during those, “If you could have any super power, which would you choose” games.
Perhaps the airlines could make more money if they allowed outside companies to post ads on the tray tables or distribute brochures in the seat-back pockets. For planes with individual video screens in the headrest, the possibilities are even broader — customized messages could be delivered based on demographic and departure/destination data for each passenger.
Given their recent struggles with profitability, I’m kind of surprised we’re not seeing this already. My guess is that in-plane marketing becomes an industry standard within 5 years.
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August 11th, 2009 at 9:41 am
Some airlines actually already have advertising on the tray tables. I wish I remembered which airlines I’ve seen it on and more wish I had pictures but you’ll just have to take my word for it. I think it makes the airline look cheap so I think for some of the major carriers they will be reluctant at first to go to that kind of cross-marketing until they really have to. Tray table ads probably wouldn’t change my decision to use a particular carrier but I do think it cheapens the image of the airline.