Rims are the 21st century human evolutionary equivalent of a peacock’s tail.  Both the car rims and peacock tails serve only one purpose: to attract the attention of a potential mate.

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On the other hand, they both come with severe drawbacks.

• They’re expensive to acquire and maintain — in terms of money and/or time for people, just time for peacocks.
• They can be unwieldy to maneuver.  Some huge tire and wheel packages will scrape the wheel wells if you turn too sharply.
• They’re so flamboyant they make it harder to elude predators.  All that chrome got nowhere to hide.

But it’s all worth it for the potential reward, because to certain females, nothing says “I’m a provider” like a sick set of rims.  Somewhere etched in the chrome they say, “I must be a winner because I’ve got so much money I can blow it something that serves no function.”  And as such, rims are the ultimate status symbol.  Plus they’re really good at accomplishing their singular goal of attracting attention: they’re big, shiny, and sometimes they even spin when the car’s not moving:

As you’d expect, audacious rims are the norm in Oakland and Atlanta, where often the wheels are worth well more than the car itself.  But the “rim-capital” (based on my unscientific observations) is definitely Fresno.  If you’re rolling on factory wheels in Fresno, it’s like you’re not even trying.  I seriously saw a 15 year-old minivan there with spinners.  It was glorious.

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